Premium denim jeans have been an outgoing trend for quite some time now and it looks like they have weathered a not so great economy as well. With many brands selling their premium denim at prices that many people can’t even afford, you are probably wondering how this trend of denim jeans is still going strong. Although for some people it is hard to justify some of these prices, we will cover the key factors in the continued popularity of premium denim jeans as well as share our secret to shopping discount premium denim jeans from all your favorite brands.